For Immediate Release:
January 4, 2010

Sticking To Those “Get In Shape” Resolutions With a New Addiction

Trendy Los Angeles Studios & Celebrity Fitness Expert Promise To Deliver with Fun, Music-Infused Pilates & “30-30™” Classes

(Los Angeles)  January, 2010 – Seventy-five percent of those who make New Year’s resolutions lose the motivation to work on the goal, often within six weeks of setting it.* In 2010, Heather Dorak, celebrity fitness expert, and owner of the trendy Pilates Plus Hollywood, Brentwood and Venice Beach studios, has resolved to help those with “get in shape” goals for 2010 not only stick to their resolutions, but achieve them.

Heather’s studios offer the popular, music-infused SPX/Systeme Dynamique™ Pilates on the state-of-the-art Proformer™. 

“Most who try it get addicted,” Dorak says, “It provides that perfect combination of cardio, core work, muscle strengthening, lengthening and toning in a fifty-five minute workout.”

In the coming weeks, Dorak will demonstrate her exclusive, trademark “30/30” class for members of the media – allowing them to participate either on-set / on-location, or at one of her Pilates studios.  The 30/30™ is a new and innovative circuit training workout which combines thirty minutes of the SPX/SYSTEM DYNAMIQUE™ Pilates and thirty minutes of spinning. This combination provides an intense cardio workout, while strengthening, lengthening and toning.

In conjunction with media demonstrations, Dorak is offering first-timers a FREE class, with subsequent low-cost memberships.**

Dorak is available to do a session with your hosts / anchors / writers, and for live-taped interviews beginning Monday January 4, 2010. Schedule a session / interview for your show today by calling 310.384.0325

About Heather Dorak
Heather Dorak is a professed fitness junky, certified SPX/Systeme Dynamique™ and spinning Instructor, and the owner of
Pilates Plus Hollywood, Brentwood and Venice Beach (HBV). Hollywood’s elite have taken notice, with celebrities like Heroes stars Ali Larter and Hayden Paneitere, as well as Marcia Cross of Desperate Housewives, Rachael Harris, Ever Carradine, Jonathan Schaech, Meghan Markle and many more seeing incredible, fast results at Heather’s studios.  Heather uses her life-long love affair with fitness and her training and dedication to inspire others to create, implement and achieve their personal fitness goals.

* Data based on a 2008 survey conducted by Opinion Research Corporation (Princeton, NJ).
** In conjunction with this release – after their first free class, first timers may join for one full month of unlimited classes at any of Heather’s three studios for only $99.00.  That’s more than a fifty percent discount for the one month membership.  To book a free class, visit the website at www.pilatesplushbv.com. Offer expires February 28, 2010! 

To schedule an on-air, print or web interview or session, call 310.384.0325
. Additional media kit information is available upon request.

Lisa Jey Davis
Jey Associates Public Relations

office: 310.384.0325


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